How to create your first product offer

Creating your first cross-sell/upsell is easy.

There are 4 offer types to choose from:

• On Page
• Action
• Cart
• Post Purchase

The first 2 are the most important in terms of your customers journey. 95% of all upsell revenue will be generated from these.

Of the 2, Action offer is the highest converting. On Page offers convert well for accessory type add ons but you can set them up however you want!

We have a demo below.

To create an On Page offer:

1. Offer name. This is internal only and for you reference. If you have 50 offers active, naming can help you easily identify.
   
   
2. Select style. You can choose between Button and Checkbox. Button style means each offer product will show its own Add to cart button. Checkbox means the offer products have a checkbox next to them and are added to cart when the checkbox is selected and the main product is added to cart.
   
   
3. Select trigger product(s). These are the products where you want the offer to display. When a customer is looking at this product, they will be offered whatever you select in the next step.
   
   
4. Offer Product(s). These are the products you offer. Customers will be able to easily add these to their cart. If the product you choose to offer has variants, you can select a specific variant. This is because offers are impulsive by nature so you want to remove the paradox of choice! If the product has variants such as size/model then leave variant blank. The customer can select the desired variant from the selection modal.
   
   
5. Product Title. By default, the product title will be used. If you want to make the upsell a “Call to action” or CTA then you can change it here. An example would be where you have a coffee machine for sale and a filter is the upsell. Rather than it just being “Deluxe 3pk of Coffee Filters” you could change this to “Add some extra filters?”. This will invite the customer to add the upsell to the cart.

To edit how offers visually appear, just visit the global settings button.

Notes:

• For point 3, there is “Switch to collection mode“. This would be used to offer the upsells you select in step 3 on all products within a collection you select in step 2 when collection mode is active.
• You can choose to hide prices.
• You can use a call to action text instead of the generic product title (shown in the demo above)

We have a demo below.

Creating an “Action offers” uses the same flow as On Page offers with a few differences. You can set a title for the popup that is shown along with a description.

With Action offers, all the variants for a product are shown.

There are 2 types of Action offer:

• Cross-Sell
• Upsell

Cross-sell [Most Popular]: Product offers can be added alongside the trigger product. For example, if the product page was a box of golf balls and your Action offer was a set of tees, both are added to the cart.

Upsell: Product offers will replace the trigger product when selected. For example, if you had a standard coffee machine, you could offer the deluxe coffee machine. If a customer accepts the offer, only the deluxe coffee machine is added to the cart

You can also chain multiple Action Offers together to create “Funnels”. To learn more about funnels, check out this article.

Think chewing gum at a supermarket checkout. Cart Upsells should be low value, impulse product buys that will appeal to all your customers.

There is no point in trying to upsell a deluxe fridge freezer here or

Default Cart Upsells: Allow you to select up to 3 static upsells to feature on your cart page or select products automatically using AI with the Product Recommendations API.

Cart Upsells: This is where you can create custom cart offers that will override any default cart upsells. You may want to offer a air pump as a cart upsell if the basket contains a basket ball for example.

How to create a Cart Upsell

These are shown on the cart page. If you your store uses a side-cart and does not direct to a conventional cart page then you will miss this upsell opportunity.

More on Cart Upsells here.

This is a last chance offer that is displayed on the thank you page.

The power of this offer is to get your customers entering your store again and re-igniting a shopping session.

We have built SellUp with ease in mind. After adding SellUp to your store, setting up upsells is a breeze. If for any reason you can’t see SellUp on your store after creating and enabling upsells, just open a support ticket and we will get that resolved for you.